There are traces of Japanese design thinking in the collection with its restrained aesthetics. The beautiful appears clearly in the simple stripped down.
It is not far off to want to call Morgon Grå and Paradismorgon "Öland zen".
"To freely use the parts as you wish. Drink soup from a mug, coffee from a glass, small fruits on a plate. Smoothie out of a coffee cup. Save & store with and without a lid.
I mix all shapes and colors on my breakfast table.” - Designer Maja Lindahl
The light on Öland
It is at the same time incredibly beautiful and melancholic enigmatic. When the Öland morning light meets the dawn fog, something happens.
The landscape is experienced as layering and revealing itself in different layers from pale ice blue to the deepest blue-black.